SEO Strategy for Healthcare
In today’s environment is has become increasingly important for Healthcare Providers to be visible on the Major Search Engines (Google, Yahoo & Bing) as consumers are searching for their services. The fact is, Search Engines are now the #1 source for consumers when the look for local services.
Below is our SEO Strategy for Healthcare Practices:
Below is our SEO Strategy for Healthcare:
Step 1 - Build out the website & obtain more place holders on the major search engines.
A Typical Dental Site is has only 5-6 pages (Home – About Us – Our Services – Coupons – Contact Us). That does not create a lot of indexation or place holders on the major search engines. Most dental practices provide a wide variety of services including Teeth Whitening, Dental Implants, Invisalign, Periodontal Treatment, Crowns & Bridges, and Teeth Cleaning just to name a few. By BUILDING out the website and creating separate pages for each of these services (combined with city modifiers) the dental practice can get listed on the search engines for each of those different keyword combinations. Here is an example:
- Home – About – Coupons – Contact Us
- Sub Pages for Each Service – Plantation Teeth Whitening, Plantation Dental Implants, Plantation Invisalign Specialist, Plantation Teeth Cleaning, etc
They often provide services in a large number of cities outside their primary City. In order to be found on the major search engines for EACH of those sub cities additional pages need to be created:
- Sub Pages for Each Sub-City Serviced – Kendall Dentist, Doral Dentist, Homestead Dentist, etc.
Step 2 - Optimize Pages for Search Engines:
Once the pages are built for each of your core services & sub-pages each of the pages need to be Optimized from an SEO perspective so that the search engines understand what the page is about & list you for those words. Here are some of the most important items that need to be taken care of for on-page search engine optimization:
- Unique Title Tag on Each Page
- H1 Tag re-stating that Title Tag on each Page
- Images Named with primary Keywords
- URL should contain page keyword
- Anchor Text on each Page & built into Footer - Miami Dentist
- XML Sitemap should be Created & Submitted to Google Webmaster Tools and Bing Webmaster Tools
Step 3 - Inbound Links
Once the pages are built out and the "on-page" SEO is complete the next step is getting inbound links. Everything we have done to this point is sort of like laying the ground work - you have to have the pages in order to even be in the running...but it is the number of QUALITY inbound links to those pages that is going to determine placement.
30% of SEO is On-Page type work
The Other 70% is Link Building
So once the pages are built out we are really just getting started. The only way to get your site to rank above your competition is by having MORE quality inbound links to your site.
He Who Has The MOST Quality Inbound Links WINS!
There are a number of things that you can do to increase the number of inbound links to your site.
- Association Links - Be sure that you have a link to your site from any industry associations that you belong to (Dental association, Chamber of Commerce, Networking Groups, etc).
- Directory Listings - Get your site listed on as many directory type listings as possible (Angies List, Yahoo Local Directory, Judy's Book, Yelp.com, Etc)
- Create Interesting Content / Articles about your industry. This is probably the #1 source of inbound links because you can write an article about "Hot water heaters" and push it out to thousands to article directory sites each containing a link back to a specific page on your site.
If you build out your site for your services & sub-services, optimize the pages using SEO best practices and then systematically obtain inbound links to those pages & sub-pages you will start to DOMINATE the search engines for the dental related keywords in your area.
If you are looking to obtain page ONE placement on Google, Yahoo & Bing for the Keywords in your City – we can help but we only work with ONE specialist in each City SO call me at 855-315-0611 before your competitor does.
